Kodak
Despite everyone walking around with a camera in their pocket because of their phone, too many people think that capital-P Photography is reserved for National Geographic magazine or some vanity project with perfect posing or composition. Many think their images are something to disregard, trash, fleeting, - a “dump.”
Let’s cast off the shackles of elitism in photography.
Make It Real.
Cliiick
Cliiick is an art exhibit that highlights developing artists in a literal sense. Photos with traits that many consider “mistakes” or “flaws” will be on full display to help break down the perception that photography is something reserved for the technically skilled and the endless amount of touched-up and edited photos that we encounter in our day-to-day.
Much like the joy of discovering what the camera has captured with the push of a button, the exhibit will be promoted with little-to-no details by the Cobrasnake, an iconic photographer from the indie sleaze movement.
OOH
Kodak will place abstract art pieces around urban centers that are a tribute to the flaws that we have learned to edit out.
Good Ol’ Red Eyes
The Thumb That’s Sometimes in the Way
The Flash That Made Us Look Aflame
From Time to Time
App
Kodak will roll out an app to help develop both photos and photographers. People will be able to leave tips and comments to help budding photographers hone, improve, and understand their craft, along with text and video guides.
In addition, the app will have a timed camera feature where the countdown is randomized to help produce more candid photos to help capture real moments.
Social
Kodak will roll out a series of filters across social media platforms where users can add in the same sort of “mistakes” that were so prevalent in older digital and film photos.
Red eyes, noseless faces, misplaced thumbs, all are celebrated and welcome here.
