SPAM

It's more than canned meat. It's a culinary cornerstone.

It’s fancy now.

Met Gala

For one night only, Chef David Shim will run the tables.

Spamtrak

Passengers taking Amtrak through New York in the month of the Met Gala (famously May) will feel like their fanciest selves in a special dining car featuring the meals on the menu at this year’s ball.

Rebrand

People all over are eating tinned fish to feel more decadent - why not Spam?

Spam will undergo a rebrand and packaging upgrade so that they feel right at home on a charcuterie board.

Print

Cookbook

Spam will release an unbelievably chic cookbook full of chef-crafted recipes featuring Spam in delicious and innovative ways. The cookbook will feature photos of celebrities dining on Spam at the Met Gala and beautiful photography of the meals themselves.

SPAM for Wellness

Spam will release a limited time
plant-based flavor that will be sold in
a sustainable can made out of crystals tuned to 432hz - the healing frequency. This version of Spam will be sold in luxury health food stores such as Erewhon and Whole Foods.