Chiquita
Bananas are always part of sex education, so why not make them a crucial part in better sex education? With 22 percent of our states not requiring sex ed in school, it’s time for Chiquita to step in and spearhead the movement.
Chiquita is…
Bananas for better sex.
We’ll launch the campaign through video across digital platforms, with a focus on YouTube pre-roll ads - especially targeted to those looking for spicy videos.
Social
QR Code Launch
Chiquita will launch a new fruit sticker for all of their bananas that turns a humble fruit into a powerful source of information. The QR code leads to a Chiquita-powered list of sex ed resources.
Peel & Go Packs
In the spirit of taking sex ed everywhere, Chiquita will partner with wellness brands, respected pediatricians, and sexual health experts to create “Peel & Go Packs” – a kit that’s got it all: condoms, tampons, lube, wipes, the works.
The kit will be available on the “Bananas for Better Sex” D2C page.
Hello Cake Collab
Chiquita will partner with gender-neutral, sexual wellness brand Hello Cake for a limited-edition “Banana Cake” lube that boasts an extra boost of potassium, vitamin B6, and vitamin C.
Banana Bus Tour
We’re taking intercourse on the interstate with a sex education bus tour, stopping in some of the most conservative states in the country.
Chiquita’s Banana Bus will visit teen hot spots like city parks and mall parking lots, catching curious kids after school hours. Anyone that stops by will receive a free ‘peel & go packs’ and have the option to receive free STD screenings.
CPAC Pop-up
Chiquita will set up an undercover fruit stand at CPAC – the largest annual conservative convention in the country – so we can better advocate for more comprehensive sex education in the United States.
